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Sydney: Uniden today presented the National Breast Cancer Foundation (NBCF) with a $50,000 donation, as consumers continued their support of the company’s call for a cure this Mother’s Day.
NBCF CEO, Sue Murray gratefully accepted the donation on behalf of the leading community-funded organisation.
“We are delighted with Uniden’s very generous donation and thankful for their ongoing support,” Murray said.
As a NBCF corporate sponsor, Uniden designed a limited edition ELITE 9036+1 cordless phone for the Mother’s Day sales period, with $10 from the sale of every phone donated to the cause.
On making the donation, Uniden National Sales Manager Peter Whipps said Uniden was pleased to continue its support of the NBCF and its search for, not only a breast cancer cure, but also prevention and early detection methods.
“Uniden is thrilled to again be associated with the National Breast Cancer Foundation and we are pleased to make a contribution to the fight against this devastating disease.
“Retailers have been very supportive of our limited edition ELITE 9036+1 cordless phone and we are confident it will retain consumer interest as a Mother’s Day gift,” Whipps said.
The limited edition Uniden ELITE cordless phone continues to be available from all major electrical retailers until June. RRP $199.95
Since 2007, Uniden has donated more than $100,000 to the NBCF.
Consumer enquiries: Contact Uniden 02 9599 3355
Photograph: The NBCF’s General Manager Ms Sue Murray with Uniden’s (From left to right) National Marketing Manager – Mark Willis, Senior National Marketing Executive – Brad Hales and National Sales Manager -Peter Whipps
Uniden will support the National Breast Cancer Foundation’s search for a cure this Mother’s Day by donating $10 from every sale of its limited edition ELITE cordless phone.
One of the slimmest and most stylish models on the market, the specially designed ELITE 9036+1 sports a luxuriously glossy white finish and the keypad illuminates in bright pink.Wireless network friendly and offering excellent call clarity, the message is loud and clear. Other features include polyphonic ring tones, an integrated digital answering machine, caller ID and multi-handset capabilities. Uniden Senior National Marketing Executive Brad Hales hopes the initiative makes a positive contribution towards finding a cure for a disease that affects thousands of Australian women each year. “Uniden is pleased to be a Corporate Sponsor of the National Breast Cancer Foundation and we hope Australians will support our call for a cure this Mother’s Day.”
The limited edition Uniden ELITE cordless phone will be available from all major electrical retailers between April and June. RRP $199.95
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As consumer demand for the latest GPS technologies continues, Uniden has reaffirmed its commitment to the portable car navigation category with the launch of five new car navigation systems. Designed and engineered exclusively by Uniden, the TRAX Series are the company's first to include Text to Speech with Spoken Street Names, which enhances audible directions and makes finding a location even simpler.
In addition, some units include integrated 360 Degree 3D Landmark Technology ' showing key landmarks including the Opera House and Centrepoint Tower in 3D from any angle. Landmarks can also be viewed in the 'fly around' 360 degree mode. In major metropolitan areas, elevated city maps, contours and rises on the road are also represented in 3D. As with Uniden's previous releases, integrated Bluetooth capabilities to deliver crystal clear, hands-free mobile phone communication via the unit are also a feature of the majority of the range.Having achieved consistent market shares of more than 50 per cent in its current core categories of cordless phones and radios, Uniden is keen to extend the brand even further.
According to Brad Hales, Uniden's senior national marketing executive, the company has strong brand loyalty associated with its extensive cordless phone range. 'The enduring popularity of Uniden cordless phones has helped cement us as a trusted brand in the consumer electronics space. With the launch of the Uniden TRAX Series, we're hoping to capitalise on this brand loyalty and reinforce our position as the market leader.''The portable navigation category continues to grow with incredible speed. It's an exciting area and certainly one that we want to be a part of with our new range of innovative GPS products,' Hales said.
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