As consumer demand for the latest GPS technologies continues, Uniden has reaffirmed its commitment to the portable car navigation category with the launch of five new car navigation systems. Designed and engineered exclusively by Uniden, the TRAX Series are the company's first to include Text to Speech with Spoken Street Names, which enhances audible directions and makes finding a location even simpler.

In addition, some units include integrated 360 Degree 3D Landmark Technology ' showing key landmarks including the Opera House and Centrepoint Tower in 3D from any angle. Landmarks can also be viewed in the 'fly around' 360 degree mode. In major metropolitan areas, elevated city maps, contours and rises on the road are also represented in 3D. As with Uniden's previous releases, integrated Bluetooth capabilities to deliver crystal clear, hands-free mobile phone communication via the unit are also a feature of the majority of the range.Having achieved consistent market shares of more than 50 per cent in its current core categories of cordless phones and radios, Uniden is keen to extend the brand even further.

According to Brad Hales, Uniden's senior national marketing executive, the company has strong brand loyalty associated with its extensive cordless phone range. 'The enduring popularity of Uniden cordless phones has helped cement us as a trusted brand in the consumer electronics space. With the launch of the Uniden TRAX Series, we're hoping to capitalise on this brand loyalty and reinforce our position as the market leader.''The portable navigation category continues to grow with incredible speed. It's an exciting area and certainly one that we want to be a part of with our new range of innovative GPS products,' Hales said.

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Uniden is offering the free and latest map upgrade deluxe pack with bonus New Zealand mapping (valued at $169.95) on selected Uniden models purchased between 23/08/2008 – 23/11/2008.

*Via redemption. Offer valid 23/08/2008 – 05/12/2008. This offer applies to the Uniden GNS 8360, GNS 8365, GNS 8430 and the GNS 8435. See redemption form for full Terms and Conditions.

To be eligible to claim your bonus 2008 Map Upgrade individuals must purchase either a new: (a) Uniden GNS 8360 (b) Uniden GNS 8365 (c) Uniden GNS 8430 or (d) Uniden GNS 8435 from any participating store Claimants must complete the official claim form, attach a copy of their purchase receipt and original barcode (cut from box) and send to:
Uniden 2008/09 Guaranteed Mapping Promotion, Uniden Australia Pty Limited, 345 Princes Highway, Rockdale, NSW, 2216 before 5:00pm EST 05/12/2008 (closing date).
All 2008 Map Upgrades will be distributed to eligible applicants before 31st January 2009

Download Claim Form

Market leaders in the telecommunications category, Uniden introduces a new era in contemporary design with the launch of its new ELITE range of cordless phones. Combining superior elegance with the latest in digital phone technology, Uniden's ELITE range are one of the thinnest cordless phones on the market.Ideal for modern high-density urban living, the ELITE range design is derived from cutting edge American DECT 6.0 Technology for interference free communication and are also Wireless (WiFi) Network Friendly so they will not interfere with other wireless networks around the home.

Uniden's senior national marketing executive, Brad Hales, believes the biggest selling point of the ELITE range is the style. "We're very proud of the elegant, sleek design of the ELITE range and believe this will be popular with consumers and retailers alike. The slimline handsets, luxurious glossy finishes and quality technology of the ELITE range sets a new benchmark for the category and reaffirms our number one position in the cordless phone market," Hales said.

Available in a choice of glossy piano black and a limited edition high gloss white finish, Uniden's ELITE range features a full colour LCD display, polyphonic ring tones, integrated digital answering machine, caller ID and multi-handset capabilities.

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Leading consumer electronics company, Uniden launches its new range of high definition widescreen LCD televisions including the 42 inch full HD (1080p) model.

Currently holding a market share of more than 50 percent in its current core categories of cordless phones and radios, Uniden entered the LCD category in October 2006. According to Uniden Senior National Marketing Executive Brad Hales the initial range of HD-Ready televisions was successfully introduced. 'The initial range was well received and supported by retailers and consumers. Based on this success, we decided to launch a second generation of high definition LCD TVs, with the 42 inch being full high definition (1080p) and ideal for tomorrow's digital home,' Hales said.

Uniden's top-of-the-line 42 inch model offers full high definition and a built-in high definition digital tuner to ensure sharp, vivid colours and crystal clear viewing, delivering excellent picture quality. According to Uniden 1080p high definition is ideal for video gaming. The 27 inch and 32 inch widescreen televisions provide quality viewing and also feature high definition built-in digital tuners. The new range of Uniden LCD Televisions are Energy Star qualified, using less energy and power consumption to operate, using less than 0.1W of power in standby mode which can reduce energy bills. They are also RoHS compliant, with no hazardous materials used in manufacturing, to help reduce carbon emissions. One of the key points of difference of the Uniden LCD televisions is the contemporary styling and sleek design, with the screens available in a choice of high gloss white and black finishes.

The new range features dynamic sound reproduction thanks to the high quality speakers and offer user-friendly menus and an easy to use remote control. Twin HDMI digital inputs are concealed by front panels to maintain the elegant design and the televisions can be easily connected to peripherals such as DVD players, Blu-Ray Players and high definition game consoles including the Sony Playstation 3 and X-Box 360.

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With GPS technology becoming increasingly popular, the next generation of GPS integrates Bluetooth to deliver hands-free communication through the unit. Uniden has tapped into this expanding market with the launch of its first GPS with integrated Bluetooth capabilities. According to Uniden senior national marketing executive, Brad Hales the overall GPS category is growing rapidly as more Australian consumers invest in the technology. 'We've identified GPS as one of the market's fastest growing segments. We decided to introduce a GPS with integrated Bluetooth to further increase our range and add features that consumers are looking for in navigation technology,' Hales said.

The GNS 8365 combines the latest in GPS technology with integrated Bluetooth capabilities to deliver crystal clear, hands-free mobile phone communication. It is also a three-in-one navigation system, early warning safety system and multi-media player all in one. Uniden will introduce a second model to the range ' the GNS 8360 ' which also offers the latest in GPS technology and three-in-one capabilities. Featuring a stylish, slimline design and 3.5 inch display screen, the new GPS units have clear voice and visual guidance to all streets, suburbs and points of interest nationwide, using the most up-to-date 'Where is' mapping data from Sensis. The systems are pre-programmed with more than half a million points of interest and can be customised by adding other destinations.

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Based on the benefits that the 5.8GHz Digital frequency is the clearest choice when it comes to cordless phone technology Uniden is proud to release it's new range of Premium 5.8GHz Digital Spread Spectrum Cordless Phones. For Optimum Clarity, Superior Technology and Sophisticated Styling you cannot overlook Uniden's Premium 5.8GHz Digital Spread Spectrum (DSS) range of cordless phones.

Designed and engineered in Japan by Uniden's famous engineers, Uniden's DSS 79xx series provides the most powerful features including a 4 line Backlit LCD display on the handset for easy viewing at both night and day, Conference Capability and can even double as a Baby/Room monitor. The Premium DSS 79xx series are Wireless (Wi-Fi) Network Friendly, operate with up to 10 handsets and are styled and engineered with sleek elegant lines. The DSS 7955 + 2 (pictured) is equipped with an Integrated Digital Answering Machine with Remote Access and Dual Keypad for extra convenience. This model also gives you the option of diverting all incoming calls directly to the Integrated Digital Answering Machine by using the Do No Disturb feature. The Digital Duplex Speakerphone on the Handset and Base makes handsfree communication a breeze. Combine all these with the added convenience that 5.8GHz Technology will not interfere with typical wireless networks, and you have the perfect communication accessory to suit households of any size.

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Introducing Uniden's latest cordless phone range offering the innovative 5.8GHz Frequency Hopping Spread Spectrum (FHSS) technology providing a secure line and superior call clarity derived from military DSS technology.

Engineered and Designed in Japan by Uniden's famous engineers this range features a polished silver finish and is designed with sleek European styling. The WDSS 5335 + 2 provides powerful features including a 3 line Backlit LCD display on the handset for easy viewing at both night and day, an extra two Cordless Handsets, Conference Capability and so much more. The WDSS 53xx series are wireless (Wi-Fi) network friendly, operate with up to 8 handsets and are Wall Mountable allowing you to place it almost anywhere in your home.

The WDSS 5335 + 2 also has an Integrated Digital Answering Machine so you don't miss that important call. The phone system also has Alpha Display Caller ID, 100 Caller ID memories and the ability to allocate individual caller ring tones to enable easy caller identification. The Digital Duplex Speakerphone on the Handset makes handsfree communication a breeze. Combine all these with the added convenience that 5.8GHz Technology will not interfere with typical wireless networks, and you have the perfect communication accessory to suit households of any size.

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